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However, both companies have pursued different strategies to achieve their success. Because Samsung is a branded product, the retailers are bound to keep Samsung as an alternative or primary product for their customers. These alliances were aimed at developing a superior computer technology, which was going to incorporate Apples software and IBMs (and Motorolas) hardware competencies. Course Hero is not sponsored or endorsed by any college or university. The companys quest is the development of useful products that can benefit consumers (through innovative technology). Save my name, email, and website in this browser for the next time I comment. Page 1 Mallin (2011) observes that the success of Samsung can be attributed to its unique competitive strategies. The caliber of celebrities that fans could interact with included musicians, sportsmen, and sportswomen. The company uses anti-collusion and anti-corruption policies (Kim, 2007). Most Samsung employees are therefore seen to take vacations and leaves soon after retirement. Strategic Management: Theory: An Integrated Approach. This paper therefore sheds light on the business practices adopted by the two companies to act as a pointer for small businesses wishing to achieve the same level of success in different market segments. Top 10 Digital Marketing Jobs in Delhi That Pay the Highest Salaries, The Essential Components of a Digital Marketing Syllabus | 2023, 10 Mistakes to Avoid When Choosing a Digital Marketing Course in Delhi, How to Choose the Right Digital Marketing Course for Your Career Goals. In addition, the company could adopt an advertising strategy through its itune software where it could market different aspects of its software and hardware manufacturing features. Apple is a leader in the innovation and Samsung is a strong competitor to it. District, To investigate the differences and similarities between Apple and Samsungs business strategies, To establish the difference or similarities of different business portfolios between Samsung and Apple, To ascertain the key areas of competence between Samsung and Apple, To establish how Apple and Samsung use their corporate resources to implement their business strategies, To investigate Samsung and Apples value-chain processes, To evaluate Apple and Samsungs business performance viz-a-viz their business strategies, To evaluate how Apple and Samsungs changes in business resources affect their performance, To investigate how Apple and Samsungs business resources compare with the expected first class resources for technological companies in the digital world, Apple and Samsungs business resources are inherently similar, Samsung has a more diversified business portfolio than Apple, Samsungs key area of competence is in the television market while Apples key area of competence is the mobile phone and tablet markets, Samsung and Apple use their corporate resources to develop better and high quality products for their consumers, Samsung and Apples value chain processes are very different, Samsung and Apple have achieved high levels of success because of their effective business plans, The changes of business resources between Samsung and Apple have not affected their performance, Samsung and Apples business resources are at par with the business resources expected of first-class technological companies. On the other hand, iPhone does not support such features compared to Samsung android gadgets. Comparative Analysis of Apple and Samsung. To stay successfully relevant in todays business environment, it is important to employ successful business strategies. Notably, Apple has organized different expos in the European and American markets where these loyal customers have met. Samsungs international marketing strategy has therefore been focused on the US market. Considering Samsung won the first round of the lawsuit (filed by Apple), experts observe that the companys market strategy has been increasingly confrontational and aggressive. This analysis will be important in the understanding of the competition and extreme rivalry between Samsung and Apple. However, the company appoints a brand manager who heads the innovation and development of a product model. Fabless silicon design. This conviction is supported by their human resource strategies, which aim to attract a competent human resource pool that is able to come up with new ideas for new product lines. It got started in 2012 when Samsung brought the campaign The Next Big Thing is Already Here to promote their new smartphone series, Galaxy S II. The closed-ended approach to Apples operations has seen the company significantly reduce the negative consequences of publicity. Peggy (2002) reports that Samsung sold its mobile phones at $191 while Sony sold its mobile phones at $154 and Motorola sold its mobile phones for a mere $147. This allows Samsung to gain ground, credibility, and money from their nemesis. Im going to destroy Android, because its a stolen product. Its product facilitate in gaining market share, brand awareness and brand loyalty. Apple apple vs samsung Samsung Security US government warns Royal ransomware is targeting critical infrastructure Carly Page 8:00 AM PST March 3, 2023 The U.S. government is sounding. Samsung This managerial trait has paid off for Apple because its products have a keen attention to detail and many observers perceive them as well-though out products (Mallin, 2011, p. 5). Samsungs reign as a digital manufacturer has not only been witnessed in the manufacture of televisions and other digital equipments, it has also been witnessed in the microchip market. "Comparative Analysis of Apple and Samsung." From this perspective, Samsung stands out to be superior in terms of entrepreneurship. This was a workable business strategy because the companys customer base grew by close to 1,800% (Jason, 2011). Have no time to work on your essay? This provides the company with an opportunity to become a global market leader in technological products. Samsung sells Tablets, mobile phones (of course), TV's, and Camera's etc. Apple Inc.: Product Portfolio Analysis. In addition, the company has a compliance program where all employees are subjected to as a standard procedure of training. Both Apple and Samsung companies are in the electronics industry with specialty in mobile and computer technologies. This observation was made in reference to Apples strong business strategy. Web services were available at these centers and participants were allowed to make online contact with people from their home countries. a) Skimming price Samsungs smartphones are like Apples, one of the best in the market, and they are the market leader in terms of the features and USPs that they provide. A couple of years ago, the global market was mainly dominated by Sony and Mitsubishi Corp. but over the years, Samsung has quickly come up to be a formidable force in the market. The above research sources will provide the groundwork for a meta-analysis, which will combine the findings from the three sources of secondary data to form the framework for the research findings. The brand positioning of samsung has been such that it has something for everyone which wide array of products. Though these court battles are ongoing, it is important to point out that the ipad was a revolutionary product (made by Apple) and Samsung was playing catch-up by producing the Samsung tablet. However, Samsung joined the smartphone market by using the red ocean strategy; gaining a competitive advantage by venturing into an existing market . Fortunately, Samsung has an edge above its competitors in this market segment because it supplies some of these accessories to its competitors, thereby having an upper hand above them. Long ago, Samsung was a supplier of Apple; however, it decided to challenge the latter. Samsungs desire to change the terms of engagement as part of its competitive strategy is also intended to come up with new and unexpected strategies for overcoming its competition. Apples laptop is the favorite of many consumers because the design is elegant and makes this object look luxurious. In fact, the company prefers to keep its organization structure a secret from its competitors. The focus on high-end markets is also supported by as another basis for highlighting the similarities between Samsung and Apples corporate strategies (VAR, 2005, p. 3). The highlighted business strategies adopted by the two companies will therefore be assumed to be the current and prevailing business strategies used by the two companies over the years. To establish the validity of the research information obtained, the member check technique will be adopted. These sponsorships started Samsungs journey as a global sponsor in Olympic Games a trend that continued through the sponsorship of the Torino 2006 Olympic Games and the Beijing 2008 games. This is IvyPanda's free database of academic paper samples. Digital Marketing Course vs. Samsung now sells one in every three smartphones and has more than double Apple's market share. (2019, March 10). The marketing sector understands customers specifications and relays the feedback to research and development sector for improvement. For close to a decade, Samsung has maintained this position. Through this initiative, Samsung won an American award in product design (the most prestigious award in product design) (Henny, 2003). This analysis only shows the distinction between Samsungs work ethics and western work ethics but it does not propose that Samsungs work ethics are wrong. The main types of secondary research data to be used in this paper will be business journals and publications regarding the business strategies of Apple and Samsung. Certain movie multinationals such as Warner Bros have insisted on using the high definition DVDs but it still remains to be established where other companies will fall. Then they promote the Galaxy Note 4 with the hashtag #MoreThanBig. Samsung also needs to reevaluate its business strategies according to the current intrigues of the technological market. In this spot promoting the Galaxy S5, Samsung dwells on the lack of autonomy of iPhone 5S and openly disparages Apple users. The New Paradigm of Anti-corruption Policies in Korea: A Focus on the Lobbying Disclosure Act. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. For example, Samsung has been engaged in a long battle with Sony after the latter introduced the Blu-ray technology in its gaming gadgets. Direct comparisons, ironic winks, subtle dedications or questioning of Apples brand image, Samsung has mastered the denigration of his rival and does not hesitate to abuse in each of its advertisements. (2023) 'Apple vs. Samsung: Marketing Strategy & Business Strategy'. From the new strategy, the company can optimize on diverse product models that serve the interest of large market share (Hills, Jones & Schilling, 2014). New technologies on the Apple platform such as the Siri application will also be used to leverage the Apple television to improve its user interface. First, employee training and effective communication of the required changes is necessary. In addition, this paper also investigates the core competence for both companies. Apples ability to integrate useful components of its hardware and software components has been identified as a platform that the company uses to decrease its aggregate cost (Mallin, 2011). Will follow a series of pungent attacks still based on the comparison between the technical capabilities of Apple and Samsung products. Manufacturing low-priced products can be necessary for Samsung to survive in a market that is now flooded with similar and cheap products. It has aminimalist presence on social media. Thousands of athletes who took part in the Olympics sports graced Samsungs stands and made contact with people at home because the company established an online communication center for participants. The interpretive technique will be adopted within the framework of observer impression because the secondary data collected will be analyzed from an analytical and professional view to come up with a structured impression of the studys findings. Some of the threats, which are evident in the business environment, may not be motivated by the competition but by the consumers. In 2011, Apple Inc started to put forward as a fact its design patent over Samsung Electronics Company in the gets together States court and the disputes then expanded to more than fifty questions taken to be judged by law in a great number of courts around the world and became a design patent war. Several observers such as Donald Rumsfeld have identified that Apple does not fail to surprise its competitors by producing future-oriented applications (Jason, 2011). Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. . The printer and notebook PC are only some of the products that have been launched in the European market using this strategy. IvyPanda. It sells its products worldwide through its retail stores, online stores, and direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer, small and mid-sized businesses, education, enterprise, government and creative markets (Apple Inc., 2019). Papers provided by EduBirdie writers usually outdo students' samples. By clicking the above button, you agree to our Privacy Policy. More so, it is interesting to evaluate the business strategy of different companies engaged in the same type of business. (2019, March 10). Concerning the quick response by Samsung, Henny (2003) explains that Samsung is good at producing easily marketable gadgets that can sell quickly. Apples online presence is also firm, especially with the existence of a virtual marketplace where the company sells digital content through App store, itunes, iBookstore among other online platforms (Mallin, 2011, p. 1). products. Digital Marketing Course Detailed Brochure. Though evaluating a businesss resources, value chain and core competencies are important aspects of understanding a companys business strategy, it is equally important to evaluate the performance of a business viz-a-viz its business strategy. Though secondary research is mainly classified into internal and external sources, this study will mainly rely on internal sources of data because this paper focuses on specific organizations (Apple and Samsung). The company was initially founded by Steve Jobs in 1976, where he started off with selling computers in his company and then moved towards other products like mobile phones, tablets, televisions, laptops and etc. Samsung has mastered the subject by launching perpetual assaults against Apple. Experts note that the tablet market is quickly expanding, and as at 2011, the potential of the market is estimated to be about 50 million units (Deagon, 2011, p. 1). In addition to the screen of the iPhone voluntarily extinguished, its list of features was much shorter than that of the Galaxy S3. Evidence is given of Sony, which was forced to almost depend on its play station market to sustain its hardware production because it stuck to the hardware market (Jason, 2011). In the Smartphone market, Samsung and Apple have gone head-to-head to dominate this market segment. As another competitive strategy for its business, Samsung has also pursued collaboration. Clever, funny, strategic: Apple vs Samsung Before the iPhone X's release date, Samsung released a new commercial that is totally aimed at criticising Apple. Business Strategy: Time For Less Talk, More Action. On the other hand, Samsung organization is well organized from the CEO, digital media and device solutions. In the Olympic Games of the year, 2000, Samsung displayed its products in this manner. Samsungs focus on the hardware market is however not random. This report focusses on these two companies and their marketing mix strategies. Therefore, a companys business strategy can be assumed to be the source for long-term profits because a companys fight in the business world determines its market share and consequently its profitability. PESTLE Analysis Impact of Political Factors on Apple Apple is one of several American technology companies that has gained a large amount of cash. "Comparative Analysis of Apple and Samsung." However, a companys success through such marketing strategies not only depends on the success in the branding strategy but also on the supporting strategies. The companys entry to the developing market is however not a new phenomenon. This business strategy has been seen to cause a lot of stir among Apples competitors because it is a source of frustration. Apple launched Your Verse to highlight how different people use ipad to do things incredibly and in their own way. From this understanding, it will also be interesting to determine if any other company can slice a share of the market from the two technological giants. However, the companys CEO also revealed that the Smartphone market only accounted for about 9% of the total handset market (Mallin, 2011). This strategy paid off. This spat is between Apple and a Chinese company named Proview (Jason, 2011). However, the concept and importance of business strategy is ambiguous and vaguely understood (partly because of a clear misunderstanding of the concept and partly because of the extensive depth and multifaceted understandings that characterize business strategies). Apple has pursued this strategy for a long time but Samsung has come on board recently. More details about their targeting, marketing, and message strategies helped the giants become successful and famous. a) Elegant promotions Apple makes very simple promotions and most of their print and creative ads are done with a white and stylish background (Marketing91, 2019). Samsung believes that a cultural policy is significant in achieving a global market impact. Currently Samsungs strategy focuses on producing high-end goods, which are designed to appeal to the high-end market segment. This provision is considered unpopular in most western economies but Samsung has been able to implement it because of its diverse work locations. The company tends to look for innovative ways of formulating its competitive strategies. One such reason is the market size for the television market and the potential for premium pricing as a result (VAR, 2005). Samsung has not been so popularly in the past but have undertaken strategy in marketing to increase its popularity in the Smartphone market. This recognition increased the companys prominence in this regard. Some of these ways have been perceived to be unpopular but so far, Samsung does not show any apology for adopting some of these unpopular ways. Samsung conducted market research in different countries to find out the preferences of its consumers. This means that it uses several sales channels for visibility and accessibility of selling its products to a global market. This quick transition from analogue to digital production was considered a necessary move for Samsung because the companys management believes that a late venture in the digital market was going to be fatal for the company (Henny, 2003). It has changed the usage of computers around the world. Like Apples Siri platform, existing television pioneers such as Samsung are expected to scale Googles android platform to create friendlier interface features that are expected to be revealed through the siri platform. The Olympic rendezvous acted as an entertainment spot located on a 1024 square feet piece of land on Athens Olympic sports complex where fans and participants sat and enjoyed the games (Henny, 2003). The report starts with a short brief history of both companies Apple and Samsung, afterward, the marketing mix strategies used by both companies and finally a recommendation. This was one pet project for Jobs. The nature of the research topic is also too complex to be answered by a yes or no response and therefore the use of the qualitative research design will be able to expose the underlying dynamics of the research topic. However, the survey was based on experiences reported by 1,985 tablet owners in July 2012. If you have to compare the smartphone market share, back in 2009, Apple was at 16.1% and Samsung a mere 3.3%. These areas of key competence have been a hard gamble for its competitors because Apples competitors (notably )have tried to produce new products that tend to substitute Apples products. These research sources will be relied on because of their relevance to the research topic and their high credibility and validity (Tim, 1991, p. 56). Samsung also believes that through a set of values, it can be the best company in the technological world. Copenhagen, CPH: Rebidu. From the above examples of Samsungs sponsorship of the Olympic Games, it is impossible to deny the fact that Samsungs sponsorship of the Olympic Games played a vital role in its brand building strategy. Though Samsung has also focused on the high-end market in recent times, its pricing strategy cannot be compared to Apples. Seen the apple vs samsung marketing strategy pdf tends to look for innovative ways of formulating its competitive strategies ( 2023 ) vs.. 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