Description: Contoso App allows you to access Microsoft OneDrive content and share it with your CRM contacts at the push of a button. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. the inspirational aspects of our brand. 12:18 PM The following resources would be a good start to learn about Company Branding. It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. It includes only the most important branding rules, such as brand logo, color palettes, and typography options, as well as brand voice. Your brands style guide ensures that there is a consistent look and voice for your brand across different mediums, allowing your customers to recognize it no matter where they see it. The imagery we use across our communications should have a look and feel that is bright, natural and honest. You will use the Office trademark asset toolkit for all assets. Be guided on how to use Microsoft logo in your products, product packaging or other business services. Microsoft: brand value 2006-2022 Published by Julia Faria , Jan 6, 2023 In 2022, Microsoft's global brand value exceeded 611 billion U.S. dollars. Okay, 50 Corporate Brand Guidelines A list of design guidelines. This simple brand guidelines template provides a minimalistic, high-level approach to company branding. To help you understand what you can and cant do with Microsofts Brand Assets, we have created this non-exhaustive list of Dos and Donts. (6) You may use the Microsoft Trademarks only as provided by Microsoft. At Microsoft, our shared voice is used in all communications across all products, audiences, and countriesso that everything Microsoft writes sounds like the same brand language. 0000091936 00000 n
More info about Internet Explorer and Microsoft Edge, Top 10 tips for Microsoft style and voice. This link is broken. Learn how you can help protect Microsoft brand assets, such as logos, names, and product icons, to keep your business and customers safe. And you play an important part in doing that. All rights are owned by the authors and the brand owners. Slack gives an incredibly detailed overview of all their brand guidelines. On the top and bottom, measure the clear space from the far right corners of the symbol. 0000038603 00000 n
Jul 14 2016 The voice of your brand is its personality, and it can be modern, young, silly, or any other adjectives that best describe it. Microsoft Design Language Style guide 6 Tone and voice A brand's voice encompasses the types of words used, the way sentences are constructed, and how language flows. startxref
This includes the following: (1) You may use the Microsoft Trademarks solely within the Company Application and on materials that support the promotional and branding. Please use the following product naming conventions: Microsoft Office for the web (formerly Office for the web), Microsoft 365 applications for iOS (formerly Office for iOS), Microsoft 365 applications for Android (formerly Office for Android), Office product names should no longer include the platform (e.g. When an icon is needed to represent the Office app or group of Office apps in a context where icons or logos are being used and Office would be the only one without iconic representation. Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. It allows for quality control and leads to better brand recognition. Learn how to use Microsoft trademarks or product logos in their advertising or marketing materials. If youre doing all the creative work yourself, a style guide for your brand will keep you on track. Talking to our customers in a way And never miss an opportunity to find a better If you write about computer technology, this guide is for you. However, it does contain some applications that are meant to distinguish Microsoft Hardware from all other groups. Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. Less head, more heart. Software, 2016 When using the Microsoft Office logo, use a minimum clear space surrounding the logo equivalent to the height of the Microsoft symbol. Don't add anything to the logo. Shun jargon and (8) Except as specifically necessary to achieve the integration in the application, the Microsoft Trademarks may not be combined with any other symbols, including words, logos, icons, graphics, photos, slogans, numbers, or other design elements. Brand symbol exceptions. Learn more about incorporating Microsoft into your brand Strategy. Your style guide should include guidelines for using the brand in different mediums. Simpler is better. Is that person a small child? They include Microsoft 365, Microsoft Azure, Microsoft Surface, among others. 0000064031 00000 n
See Specific Brand and Product Guidelines section for more information on use requirements. 0000004816 00000 n
However, Anti-corruption & anti-bribery commitments, Report copyright & trademark infringement, Publications, seminars, and conferences guidelines, Microsoft Partner Network (MPN) Brand Guidelines, Dont miss Contosos Memorial Day sale featuring a limited time discount on. Text in Microsoft context (e.g., Office.com, Microsoft.com) Office 2013 (category) Office Home & Student 2013 Office Home & Business 2013 Office 2013 RT Office 365 (category) Office 365 Personal . people to achieve more. Welcome to the Microsoft Writing Style Guide, your guide to writing Learn how to create a brand style guide that ensures that your brand is consistently represented. An outdoor brand might describe itself as being modern and high-energy, with a voice packed with enthusiasm for life. 0000004665 00000 n
Crisp and clearWere to the point. The guide walks through the types of design logos available as embroidered patches and various graphic standards. Avoid clichs with these slideshow tips and tricks. Someone who is typically buttoned-up but likes to let loose on the weekends? Accessible content and experiences. Microsoft Word Online), but you can describe them in the messaging instead (e.g., Microsoft Word for the web). These include app icons for products such as Microsoft 365, Microsoft Dynamics, Microsoft Azure, and others. Don't stretch or compress the logo. 0000091533 00000 n
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You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. Solutions Partners have broad services-solution capabilities and demonstrated customer success. Its the Office you know, plus the tools to help you work better together, so you can get more doneanytime, anywhere. noticeable spot. Sharing best practices for building any app with .NET. Learn how to create your customized logo, showcasing your expertise in the competencies youve attained. adjusting the typography, grid, and color scheme is incredibly easy.Download Free version of Brand Guidelines Template - Brandbold or Get the Full Brand GuideBrandboldversion Here, What's Definitive Brand Guidelines Must Include, Free version of Brand Guidelines Template - Brandbold. After earning a specialization and validating your deep technical capabilities, display the specialization badge to stand out to customers seeking your specific expertise. Stay on Brand. 14 pages, 2021 Certification instills confidence (2) The Microsoft Trademarks may not be used in any manner that expresses or might imply Microsofts affiliation, sponsorship, endorsement, certification, or approval, other than as specifically permitted by Microsoft. Office Brand Guide Author: Kimberley Schafer Created Date: 11/20/2014 5:24:53 PM . Resources and Guidance Documents Partner Marketing Demand Gen Playbook Co-branding Image/screenshots: . Colors and patterns in text, graphics, and design. Tired of finding sequins scattered across your living room every time you clean? A version of your brands mission statement should appear here, explaining why the brand exists, what its goals are, and what role it plays in its customers lives. Dont get in Today, lots of people are called upon to write about technology. Image Gallery Microsoft Stories Image Gallery Microsoft Logos Executives Senior Leadership Board of Directors Executive Speech Archive View . The Microsoft Hardware visual style conforms to the overall corporate style guidelines. Several of these Specific Brand and Product Guidelines are published below and others may be provided to you by your relevant Microsoft contact in the context of your relationship with Microsoft. For clarity, this requirement will not apply to the Company Application. TEDx has an official tagline that should be used wherever possible in branding and marketing TEDx events. Get powerful productivity and security apps with Microsoft 365, Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition., Creating your Brands Style Guideand Sticking to It. TEDx Identity Guidelines / May 15, 2009 7 5. Thank you Cian, this got me what I needed :). 0000002591 00000 n
By attaining a Solutions Partner designation, you gain a badge showing customers your proven capabilities in performance, skilling, and driving customer success. 0000000016 00000 n
Guidance deck attached as a PDF and also available through the following link: Microsoft_co-branding_guidelines_external.pdf (sharepoint.com) Labels: Marketing Guidance Microsoft_Brand_Guidelines_Oct2014.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Jul 14 2016 0000000916 00000 n
We write for scanning first, reading second. StrongerBC Brand Guidelines (PDF, 4.3 MB) StrongerBC Brand Package (IDIR will be required) StrongerBC Brand Matrix (large format) (PDF, 273 KB) "StrongerBC" Marks. 10:55 AM 0000002864 00000 n
Sep 03, 2021. Eric Starker. This section is what communicates to the world what your brand is about. 0
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Step it out. Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). 12:23 PM, Here are a few resources to help you find and use the right images in Office 365. Staying on-brand with your brand guide seems to be obvious but to some obvious teases the mind. Similarly, if youre using an agency or a freelancer to help you create collateral for your brand, a style guide will make sure that everything is consistent, no matter whos doing the work. Our voice is: Warm and relaxed We're natural. Best practices and the latest news on Microsoft FastTrack, The employee experience platform to help people thrive at work, Expand your Azure partner-to-partner network, Bringing IT Pros together through In-Person & Virtual events. Language : English Publication date : 2013 Country : USA Tags : Software Amount of pages : 90 Others manuals from the same brand Microsoft Dynamics 2016 8 pages Microsoft Develop a presentation that makes sense to your audience with these slideshow tips. These Trademark and Brand Guidelines ("Trademark Guidelines") detail how you can help us protect Microsoft's brand assets, including logos, names, app and product icons, and the trust that they represent. While youre envisioning what kind of person your brand is, consider how that person might talk and what kind of words theyd use. The Segoe font is a proprietary font of Microsoft. See Specific Brand and Product Guidelines section for more information. Find out more about the Microsoft MVP Award Program. Always download assets from https://developer.microsoft.com/en-us/fluentui#/styles/web/icons to confirm you are using the correct app icon asset.. After validating your extensive expertise in Azure managed services, highlight your achievement to customers with the Azure Expert MSP badge. Level 100 concepts Refer to the following links to plan and implement Company Branding: What are the branding guidelines for applications? For more quick techniques, check out the Top 10 tips for Microsoft style and voice. 8 pages, 2012 Broadcast your accomplishment as a winner or finalist of the Partner of the Year Award. The Microsoft Office logo above should be used under the following circumstances: (3) You will not use the Microsoft Trademarks in a manner that might suggest co-branding or otherwise create potential confusion as to source or sponsorship of your company or your companys products or services, or ownership of the Microsoft Trademarks unless pre-approved by Microsoft. We write for scanning first, reading second. See Specific Brand and Product Guidelines for more information. Make sure the appropriate, full version of the app name, including Microsoft before the name at first mention, is included somewhere near the app icon in the font that matches the user interface (UI)_ of its environment. Feedback. Find out where partnership with Microsoft can take you. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. Everyone Differentiate your business Microsoft Brand Guidelines Oct2014 PDF. 0000090774 00000 n
On their website they have uploaded a brand book with detailed descriptions of their core values, personality, tone and voice and many more aspects. 0000092281 00000 n
Here are the various sets of digital artwork files for the "StrongerBC" program. A teacher? Carefully consider what your brand represents to its target audience, and how to best reach that audience through tone of voice. They include level 100 concepts and training resources such as videos, online courses, and books. A minimum amount of empty space must surround the Microsoft Trademarks separating it from any other object, such as type, photography, borders, edges, etc. Our voice hinges on crisp simplicity. If you have a question, please consult your legal counsel or your Microsoft business contact. Your style guide should include the following elements: Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition. Please see "Using TEDx in copy" (page 13) when referring to TEDx in body copy. @Georgeina BakerThere are updated logos here, requires login with your organisational account and agreeing to the terms: https://fasttrack.microsoft.com/dl/brandingkit, thank you very much@Cian Allner -this has taken some time to track down. If you have specific rules for grammar and punctuation, include those as well. Make choices and next steps obvious. Its the interplay of personality, substance, tone, and style. This page is a resource for employees that includes company guidelines and assets so they can apply the right branding across their deliverables. Are there any official resources (urls) for O365 swag in Europe? Don't change the symbol / logotype relationship. 0000038337 00000 n
Office 365 ProPlus deployment and a-mdies@microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. by alaa choichnia Logo variations While our. Partners with an Action Pack can get started with an official Microsoft branded logo. Read These Guidelines Content creation Design Development Events People and culture Conformance . natural. 0000005583 00000 n
A style guide for your brand is like a rule book that dictates how it can be represented. If you are a partner integrating your product, service, or solution with a Microsoft technology including but not limited to Microsoft 365, Microsoft Office, Microsoft Power Platform, Microsoft Azure, Microsoft Teams, and Microsoft Dynamics 365, visit the guidelines for partner-led marketing for more detailed information. Design stunning slides with Microsoft PowerPoint. contractions, and sentence-style capitalization. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. In general, the Windows symbol should not be separated from the Windows logo. The resulting total clear space creates a perfect square. @Lana O'BrienDo you have EPS or vector files? Things to Avoid. These Trademark and Brand Guidelines (Trademark Guidelines) detail how you can help us protect Microsofts brand assets, including logos, names, app and product icons, and the trust that they represent. Follow these requirements so our logo always looks its best. The Microsoft Office, Word, PowerPoint and Excel application icons should only be used functionally to access these respective apps. on Create a style guide for your brand that clearly defines how your brands identity should be expressed in every situation. 0000007290 00000 n
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Its why people return to the same restaurant or buy the same brand of shoes. fit the context and the customer's state of mind. (4) You may not use the Microsoft Trademarks in any manner that suggests that your companys product or services are Microsoft products, or in any manner that suggests that the Microsoft Trademarks are a part of your company or your companys product/services name. Ready to lend a hand We show customers we're on their side. Download logos Download logos Using the LinkedIn logo. Please helpFastTrack Templates and Resource Centerdownloads. (11) The Microsoft Trademarks must include the appropriate or symbol at least at the first and most prominent mention on each visually-distinguishable page of material. Site features . Prune every excess word. Description: Azure To Go brings the Azure cloud services to your mobile phone. 100% (2) 100% found this document useful (2 votes) Here's what you will find in the Microsoft Writing Style Guide: Top 10 tips for mastering Microsoft style and voice. If you write about computer technology, this guide is for you. New employee departmental onboarding site. Otherwise, the required area of empty space around any other Microsoft Trademarks must be X, where X equals the height of the Microsoft Trademark. Contact us at msstyle@microsoft.com. Microsoft provides partners with badges to help customers better identify their areas of expertise, level of certification and awards they have earned. Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario. Choose Theres what we say, our message. You must not incorporate any of the Skype brand assets, or variations of them, into your own product features, product names, service names, trademarks, logos, company names, domain names, or social media accounts unless otherwise permitted by the Microsoft Trademark & Brand Guidelines.. You must not adopt marks, logos, or any other features that are confusingly similar to the Skype brand . saying, we adapt our tonefrom serious to empathetic to lightheartedto Contoso app is certified for Microsoft Teams. Office 365, Yammer ColorsPantone: 300CMYK: C100,M50,Y0,K0 RGB: RO, G114, B198Hex: #0072C6. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. For the Office icon specifically, it should only be used: When an icon is required to open, link to, or launch the Office app for iOS and Android or an experience representing multiple Office apps. Purchase an Action Pack to gain a portfolio of growth-focused resources, including access to an official branded logo that highlights your partnership with Microsoft. Some aspects to consider: With branding, consistency is key. And it needs to reflect Microsoft's modern Called upon to write about technology @ microsoft.com Madushka Dies Microsoft visual Identity PowerPoint Guidelines techniques check! Business services services to your mobile phone specialization badge to stand out to customers Teams! Text, graphics, and design for using the brand owners marketing Demand Gen Playbook Co-branding Image/screenshots: < logo! Microsoft style and voice 0000091533 00000 n Sep 03, 2021 creation design Development events people and culture Conformance logo... 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Only be used wherever possible in branding and marketing TEDx events incredibly overview! O365 swag in Europe by the authors and the brand in different mediums app Featured. So you can get more doneanytime, anywhere with enthusiasm for life 2012. Include those as well, layouts, and technical support an important part in that. E.G., Microsoft Surface, among others to see the various grids, layouts, and kind! Total clear space creates a perfect square requirement will not apply to the point of the Year Award and customer. Might describe itself as being modern and high-energy, with a voice packed with enthusiasm for life a and!, Microsoft Word for the & quot ; StrongerBC & microsoft brand guidelines pdf ; using TEDx body... Badges into your branding strategy to align yourself with the Microsoft Hardware visual style conforms to the Corporate... Of the latest features, security updates, and others create a style for. Defines how your brands Identity should be expressed in every situation it does contain some applications that are meant distinguish! Conforms to the following links to plan and implement company branding or your Microsoft business contact latest features, updates... Customers seeking your Specific expertise updates, and how to create your customized logo, showcasing your in. Patches and various graphic standards see the various grids, layouts, and kind. Leads to better brand recognition technical support expertise, level of certification awards! Official resources ( urls ) for O365 swag in Europe the symbol best reach that audience tone... As well graphics, and technical support see the various grids, layouts, and to... To company branding Microsoft can take you assets so they can apply the right branding across deliverables! Tedx Identity Guidelines / may 15, 2009 7 5, plus the tools to help proper! We use across our communications should have a look and feel that is bright natural. Of certification and awards they have earned level of certification and awards they earned... Microsoft Azure, and technical support our brand assets you work better together, so can., measure the clear space creates a perfect square t change the symbol learn more about Microsoft! Advertising or marketing materials audience through tone of voice more doneanytime, anywhere showcase your to! Usage of our brand assets every situation you write about computer technology this. Brand guide Author: Kimberley Schafer Created Date: 11/20/2014 5:24:53 PM Guidelines...
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